All four use the same copy, adapted from the September 23 deck. They differ in look, typography and which audience they lead with. Open each one and send feedback to the team. Mixing parts of different options is fine.
The deck's navy, periwinkle and gold, set in IBM Plex. The hero pairs the headline with a drawn member card that shows a contactless ripple. Payers, patients and providers get equal weight in three columns.
Colors from the deck's diagrams. The hero is an animated diagram showing a patient's consent routing records to payers, providers and pharmacies. Audience benefits sit behind tabs.
Dark and consumer-facing. A large gold member card is the hero, tilting with the pointer on desktop. Patient benefits come first, then payers and providers.
Editorial, for compliance and policy readers. Opens with why now: the Cures Act, 45 CFR Part 171 and the CMS Patient Access API. Regulation citations run in the margin next to each section.